In a bold pivot from quick-service restaurants to digital storytelling, Tantalizers Plc has announced the acquisition of Grand Media Projects Limited, an entertainment company founded by acclaimed TV and film veteran, Tade Ogidan.
The acquisition was disclosed in a regulatory filing published on the Nigerian Exchange (NGX) on May 17, and signed by the company’s secretary, Olamide Babawale-Mo.
According to the statement, the move marks Tantalizers’ entry into the entertainment and digital content development space, a significant expansion from its core food business.
“As Nigeria’s entertainment industry gains increasing global recognition, this acquisition marks an important step toward expanding the company’s reach and positioning it for future growth,” the company said.
Chairman of Tantalizers Plc, Alhaji Adam Nuru, emphasized the strategic value of the acquisition and the growing intersection between food, lifestyle, and entertainment.
“Our acquisition of Tade Ogidan’s Grand Media marks a bold leap into content development, branded experiences, and event activation. The increasing overlap between food, lifestyle, and entertainment presents a tremendous opportunity for us to deliver significant value to our brand and stakeholders,” he stated.
Strategic Expansion Across Sectors
This acquisition is the latest in a series of strategic moves by Tantalizers to diversify its portfolio. In March 2025, the company entered into a partnership with U.S.-based Quinn Fisheries and Harvester Fishing to acquire 10 fully equipped trawlers, targeting opportunities in Nigeria’s blue economy.
Earlier, in December 2024, Tantalizers had acquired all assets of DanBethel Marine Services Limited, a marine and fishing company based in Apapa, further signaling its intent to expand beyond the food sector.
These moves follow a major private equity injection of ₦1.07 billion in Q4 2024 from Messrs Food Specialties and Banklink Africa Private Equities, who now hold a controlling stake in the company.
Market Impact
Tantalizers Plc’s stock, currently trading at ₦2.30, has recorded a 12.2% year-to-date gain. After starting the year at ₦2.05, the stock briefly peaked at ₦2.90 in March before retreating to ₦2.33 in April. As of May 16, 2025, the shares continue to hover around ₦2.30.
With this latest acquisition, market watchers anticipate renewed investor interest, which could drive the stock above current levels in the coming trading sessions.
A New Chapter for Tantalizers
Founded as a fast-food chain, Tantalizers is now repositioning itself as a multi-sector brand with interests across food, entertainment, and marine ventures. The acquisition of Grand Media not only underscores its diversification strategy but also signals a fresh chapter focused on lifestyle and content-driven engagement with its audience.