Bola Afolabi
Grammy-winning Nigerian artist Burna Boy has cautioned his colleagues about placing too much value on social media popularity.
He emphasised that online followers do not necessarily translate to real-world support, especially when it comes to filling concert venues.
On April 8, 2025, Burna Boy shared his thoughts via an Instagram story, highlighting the disparity between online engagement and actual attendance at live events.
He urged artistes to focus on building genuine fan bases beyond the digital realm.
The post sparked discussions among fans and industry professionals about the importance of authentic connections in the music industry.
Many agreed with Burna Boy’s perspective, acknowledging the challenges of converting virtual followers into concertgoers.
This advice comes at a time many artistes are leveraging social media platforms for promotion and fan engagement.
However, the effectiveness of such strategies in driving physical attendance remains a topic of debate.
Burna Boy’s candidness reflects a growing awareness within the industry about the need for sustainable career strategies that go beyond online metrics.
Artistes are encouraged to cultivate deeper connections with their audiences to ensure long-term success.
The conversation also shed light on the evolving dynamics of the music business, where digital presence and live performance success are increasingly interconnected.
Balancing both aspects is crucial for artists aiming to make a lasting impact.
Overall, Burna Boy’s message serves as a reminder of the importance of authenticity and real-world engagement in building a successful music career.
Artistes are advised to look beyond the numbers and focus on creating meaningful experiences for their fans.