MTN Group, Africa’s largest mobile operator, has announced plans to launch a new streaming platform for mobile and fixed broadband users across the continent.
This development will challenge current market players like Netflix and Amazon Prime Video.
Strategic Partnership with Synamedia
– Cloud-Based Technology: MTN has entered into a strategic partnership with global video software leader Synamedia to leverage its cloud-based technology and deliver a mix of live TV and video-on-demand content.
– Monetization Options: The platform will offer multiple monetization options, including subscriptions, ad-supported content, and free streaming channels with targeted ads.
Localized Content Strategy
– Cultural Preferences: The platform will feature content tailored to each market’s cultural preferences, languages, and viewing habits, aiming to boost engagement and accessibility across MTN’s extensive African footprint.
– Customer Insights: The partnership will leverage deep customer insights to enhance entertainment experiences and drive digital inclusion.
Technology Backbone
– Content Management: Synamedia will provide the technical infrastructure for content management, personalized recommendations, and scalable delivery.
– Reliability: The platform’s reliability and ability to handle Africa’s growing digital demand have been emphasized.
Quotes from Key Stakeholders
– MTN’s Group Chief Commercial Officer, Selorm Adadevoh*: “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content.”
– Synamedia’s CEO, Paul Segre: “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video.”