Students across Nigeria enjoyed weeks of music, creativity and vibrant youth culture as Malta Guinness partnered with TRACE Naija for the 2025 edition of the Trace In The City campus tour.
The nationwide event, which aims to celebrate student talent and energise young Nigerians, made stops at the University of Ibadan, University of Abuja, University of Calabar, University of Uyo and wrapped with a grand finale at Yaba College of Technology, Lagos.
Thousands of undergraduates were treated to electrifying performances from top entertainers including Falz, Qing Madi, Shoday and Poco Lee, alongside interactive activities, dance battles and cultural showcases.
Malta Guinness created dedicated activation zones at each venue where students received complimentary chilled cans of the premium malt drink and participated in the Malta Guinness Steppers Challenge, earning cash prizes. The brand also introduced the Malta Guinness Goodness Challenge, which crowned Yabatech as overall champions, followed by UniCal and the University of Ibadan.
Garima Khandelwal, Head of Non-Alcoholic Beverages, Guinness Nigeria, said the partnership was designed to amplify positivity and the energy of young people.
“Malta Guinness has always been more than just a drink. It is a symbol of vitality,” she said. “Through this tour, we are celebrating the youthful drive that keeps Nigeria moving. We want students to stay energised and live life fully.”
With energetic crowds, music-filled arenas, dance, laughter and shared excitement across campuses, the tour reinforced Malta Guinness’ commitment to elevating youth culture and delivering meaningful experiences that connect Nigerians nationwide.