Nigerian artists generated more than N60 billion in revenue from global streaming platform Spotify in 2025, according to its latest Loud & Clear report.
The data shows a remarkable surge in earnings, with revenue growing by over 140 percent in the past two years—highlighting the increasing global appeal of Nigeria’s music industry.
In 2025 alone, Nigerian artists recorded 30.3 billion streams and amassed 1.6 billion listening hours. Their music also reached new audiences, with first-time listeners discovering Nigerian songs more than 1.3 billion times, a 26 percent rise compared to 2024.
The report further revealed strong dominance at home, as Nigerian artists accounted for over 80 percent of songs on Spotify Nigeria’s Daily Top 50 chart. Local streaming of Nigerian music also jumped significantly, rising by 170 percent year-on-year.
Speaking on the development, Spotify’s Managing Director for Africa, Jocelyne Muhutu-Remy, described the growth as a reflection of Nigeria’s expanding cultural influence, noting that artists are not only gaining global recognition but also deepening their local fan base.
The report also highlighted growth among specific groups. Streams of female Nigerian artists increased by 55 percent, while independent artists saw a 75 percent rise. Notably, independent artists and labels contributed about 58 percent of total royalties earned.
Additionally, nearly 2,000 Nigerian artists were featured on Spotify’s editorial playlists in 2025, with their music appearing in millions of user-generated playlists worldwide.
Overall, the findings underline the growing economic and cultural impact of Nigerian music, as artists continue to expand their reach globally while strengthening their presence at home.